I built one for you.Here's Toyota Canada.
This is my sponsor pitch process, run start to finish on a real prospect for Wheelchair Basketball Canada. It isn't a mock-up of what I might do. The research is real, the pitch site is built and working, and every claim in both traces back to a dated public source.
Set the rules
WBC can sell only what it owns: its national teams, its own events (Nationals, CWBL Finals, Hoopfest), its programs and its digital channels. No Paralympic marks, and no Canada Games marks, which Toyota already licenses from the Council.
Start with your current partners
Before picking a brand, I checked your current and Ottawa 2026 partners, so the pitch wouldn't clash with one. There's no car company among them, so Toyota is clear. Two partners sit close enough to plan around: Sunrise Medical (sport wheelchairs) and Air Canada and VIA Rail (travel). TD now presents Hoopfest, so the pitch offers Toyota something new of its own.
Read everything
Three streams in parallel: Toyota's brand and voice, its sponsorship ledger, and its decision-makers. Each claim dated and rated for confidence.
Write it to them
A pitch site in Toyota's own register, addressed to one person. Tap reactions come back to WBC before the first meeting.
- The premise
Toyota isn't a one-off event sponsor. In June 2017 it became your Official Mobility Sponsor and Official Vehicle, across all four national team programs, Hoopfest and the National Academy. By December 2025 it was thanked as an "event sponsor", and it is off your partners page. So this is a win-back, not a renewal.
- The gap
Toyota Canada's Team Canada term with the COC and CPC ran to 2024 and wasn't renewed. I found no para or adaptive sport property on its roster today, yet its stated community focus is "inclusion through physical accessibility". It has the cause and no sport to show it in.
- The bridge
On 29 September 2026 Toyota became National Mobility Partner of the Canada Games through 2031. Wheelchair basketball is on the Quebec 2027 program. Toyota is already paying to be in the building. The pitch starts there.
- The reader
Steve Pilkey, VP Sales & Marketing, came up through IT, parts and dealer operations and is new to the chair. Both of his 2026 quotes open with "our dealers". So the pitch re-tells the history and is built around dealers, not awareness.
- The proof
A Toyota dealer has already played. Tony Graham Toyota entered Hoopfest Ottawa in December 2024 and took bronze. That's the dealer program, already tested.
- The hole
Ottawa 2026 attendance and CBC Gem stream numbers aren't published yet. The pitch leaves them as "WBC to supply" rather than inventing a figure.
Every pitch I build is designed to be read on the sponsor's phone before anywhere else, because that's where a first look actually happens: between meetings, on the way in, forwarded from a colleague. Short sections, one idea per screen, and tap reactions instead of forms. Open the pitch site on your phone to see it the way Toyota would.
For WBC only, not for Toyota. Twelve sections on Toyota Canada: strategy, voice, the sponsorship ledger, nine years with WBC, who to address, the conflict screen and the prices assumed.
The pitch: what Toyota would see →What Toyota would see, addressed to Steve Pilkey. Tap "Show research notes" at the top to see which finding shaped each section.
- CommercialConverting your Ottawa 2026 event partners (Hollister, CGI, Air Canada, VIA Rail) into federation partners before the Worlds glow fades and they lapse.
- StrategyYour 2028 to 2032 strategic plan: what to own, what to sell, and what the board signs off.
- HostingThe next bid. You've run the first Worlds held in Canada; the case for the next one starts with Ottawa's post-event numbers.
- AI & digitalThis research-and-build pipeline, run on the rest of your prospect list.